Your screens. Your buyers. Your terms.
The commercial operating system for physical media
Turn your physical
audience into a
media business.
Keep it yours.
Sell your screens directly to advertisers, on terms you set. Keep the customer relationship. Put your enterprise AI to work managing the business through Foro.
Direct First. Remainder to SSPs.
- 00s–20sDirect Anchor & Brand Relationships
Primary direct partners · Prime eye-level glass · 0% intermediary fee
$3,200/wkGuaranteed - 20s–35sPrivate Market: Suppliers & Partners
Walled-garden brand competition · Contested peak hours · Lifted yield
$2,100/wkMarket Heat - 35s–45sEstate House Share & Loyalty
Venue announcements, private label, loyalty app · Protected estate space
ReservedProtected - 45s–60sExternal SSP Exchanges · Residual Yield
Plugged into global programmatic demand · Strict floor price ($45 CPM) · Last look
Floor SetKill-Switch
Every physical estate has its own commercial model.
Why Foro · The Commercial Model
The long way round.
And the direct one.
Give advertisers an immediate, transparent route to your screens. You set the price, approve the advertising, and retain the customer relationship.
Capital committed to reach physical audience
Planning, strategy & agency commission
Programmatic execution & seat fee
Demand-side automated bidding cut
Audience measurement & verification fees
Supply-side auction & routing software
Network packaging & inventory resale spread
Physical assets, maintenance, power & glass
Illustrative supply chain. Each intermediary introduces contractual distance, technology tolls, and margin leakage. The screen owner provides the physical venue, screens, and electricity, yet receives residual rates with zero access to the ultimate advertiser.
Direct brand partners, suppliers, local retailers, or estate tenants.
You control rack rates, peak dayparts, and tenant allowances. No algorithm discounts your estate.
Your team reviews and approves every creative submission before it ever reaches the screen.
Authoritative Proof of Play syncs straight from player to buyer, establishing trust for the renewal.
100% agreed media value delivered, with customer relationship intact.
AI-Native Operating Harness · Remote MCP
Your enterprise AI.
We supply the harness.
Going direct should not mean doing every job yourself. Nor should it mean surrendering to a generic chatbot that hallucinates on your data.
Foro is the first commercial DOOH layer designed from the ground up for agentic execution. Connect the enterprise assistant you already trust—Claude, ChatGPT, Grok, or Gemini—carrying your private trading history, supplier relationships, and confidential margin thresholds. Through open Model Context Protocol (MCP), it operates your inventory under strict, cryptographic mandates that your team defines.
Inspects what is booked and what remains open across your screens, dates, and dayparts. Prepares your commercial conversations from the actual book.
Reviews submitted creative against your rules. With granted permission, records approvals or flags sensitive ads for human review.
Authorizes sales on open inventory for customers you choose. You set the maximum discount ceiling; the AI cannot grant itself a larger allowance.
Inspects live playback records and prepares a delivery summary of what ran, where, and when, giving you verifiable facts for customer follow-up.
- Granted
read:loop_inventoryInspect occupancy, schedules & live rack rates
- Bounded · Max 15%
propose:discount_salesDraft volume incentives on open slots
- Bounded · Flag sensitive
review:submitted_creativesVerify resolution, duration & category safety
- Bounded · Cap $2,500
execute:secure_commitmentFirm booking inside client credit line
- Blocked · Prohibited
elevate_permissionsExpand spending ceiling or discount bounds
“Inspected 14 concourse displays for upcoming weekend. Identified 3 open peak retail slots. Drafted a 10% launch incentive for anchor footwear tenant. Awaiting human approval before dispatch.”
How it works
From an advertiser’s booking
to an ad on your screen.
The price, booking, approved creative, and delivery record belong to the same campaign. Your team and your authorized AI work with the same inventory and commercial rules.
- 01Inventory
The screens, groups of screens, static surfaces and other assets that can be sold.
- 02Products
Places, dates, dayparts, audiences and availability, packaged for a buyer.
- 03Pricing
Prices, share of voice, CPM where appropriate, and the other commercial rules.
- 04Selling
Direct bookings, self-service and negotiated campaigns.
- 05Fulfillment
Creative, approval, scheduling and delivery, tied to the sale.
- 06Measurement
What ran, and what was delivered.
Additional demand
Direct first.
Programmatic
in its place.
Known customers get the shortest route. Outside demand is there to extend your reach, not to become plumbing that every sale must pass through. Use the advertising ecosystem. Don't build your business underneath it.
Programmatic should find the demand you don't have. Not tax the demand you already do.
Customers, suppliers, tenants and brands you already know. The shortest path.
New buyers you don't already know, on terms you set.
External demand, where it adds reach you don't already have.
LastWho it is for / 07
If you control the place,
Foro can commercialize the media.
Foro works wherever an owner controls physical media inventory and the terms under which it is sold. That includes a business creating a media operation for the first time, and an established operator that already sells.
Retailers, restaurants and others are starting to treat the audience they already have as media. The same system is for an operator who has been selling for years.