foro.live

Retail media without the tollbooths

For network ownersShopping centresRetail · outdoor

The direct commercial route

You own the
relationship.
Own the stack.

Your tenants, suppliers and brand partners should not have to reach your screens through a chain of high-margin platforms. Foro gives them a direct route—so you control the price, retain the relationship and keep more of the value.

See the Foro model Log in
The Foro order of saleNetwork owner
Demand you already haveTenants · suppliers · brand partners
Direct
No tollYour screens
Programmatic should find the demand you don't have. Not tax the demand you already do.
Demand you do not haveThe wider market
Programmatic
Controlled releaseWhat remains

Direct first. Programmatic in its place.

01Your customerRetained
02Your priceProtected
03Your marginKept
The verdict / 01

Your customers are already here.
Why is adtech in the middle?

The inherited model

More hops. Less control. A diluted relationship at every turn.

Starts hereYour customer
01Agency desk
02DSP
03Exchange
04SSP
05Ad network
Ends hereYour screens

Everybody gets a system.

Everybody gets a cut.

Except the owner gets the leftovers.

The Foro model / 02

Direct first.
Programmatic
in its place.

Known customers get the shortest route. Programmatic remains available for genuinely incremental demand and the inventory you deliberately release. The network owner—not the platform—sets the order of sale.

Order of saleControlled by you
01
Direct

Your customers. Your contracts. Your margin.

First
02
Your ecosystem

Tenants, suppliers, brands and partners.

Then
03
Foro market

New buyers meet your inventory on your terms.

Then
04Programmatic

Only what remains. Only when allowed.

Last
Release windowYou decideFloorYou decideOff switchYou decide
The relationships you already have.The screens you already own.No tollbooth between them.

A different allegiance / 03

Programmatic is a powerful distribution channel.
It should not be your commercial operating model.

Adtech and programmatic platforms are built to aggregate supply for their market. Foro is built so network owners can create and control a market of their own. Programmatic can still contribute. It simply no longer gets to set the terms.

Shoppers moving through a produce department with a digital screen integrated into the fixtures
Physical mediaNot “supply”

The asset / 04

They call it supply.
You call it your property.

A screen in a supermarket, shopping centre or transport hub is not a commodity impression. It is scarce presence in a real place. Foro sells the place, the time and the commercial context—not a webpage metric projected onto glass.

WhatWhereWhenIfFor

Shopping centres / 05

Turn the rent roll
into a media market.

A busy shopping-centre concourse with digital displays integrated into the space
Tenant media accountSeptember
Monthly credit$500
  1. 01

    Issue the credit. The centre chooses the allowance and renewal.

  2. 02

    Let the tenant spend. Screens, dates and creative in one direct flow.

  3. 03

    Keep the keys. Inventory, standards and approval stay with the centre.

Tenant activation12 screens · 7 daysCovered by centre credit

Own the stack

Stop renting access
to your own inventory.

Run the market. Set the rules. Keep the relationship.
Let programmatic compete for what remains.

Take back control