Articles
Notes on direct selling for public retail venues.
- Connect your AI assistant to Foro
Let ChatGPT, Grok, Claude, Gemini, Muse or another assistant work with your Foro account: how to connect, what it can and can't do, and how to remove access.
- Connecting a screen to Foro
Three ways to put a Foro loop on the glass: Ryarc CampaignManager publishing it to your players, a web address any browser can open, or a playlist format your player already reads.
- So, you want to put TVCs on your digital signage?
Television commercials are made for television. A signage network needs a duration, a file, and a share of the loop it can actually sell.
- How to price a day
Set the day directly or from a CPM, then shape it, package it, and let a few places sit above or below the base.
- An impression is a measurement. It isn’t the inventory.
CPM is a useful way to compare media. It is not the inventory a venue owns.
- Why is there a middleman in a relationship you already own?
The venue has something valuable. A brand wants to buy it. That relationship should remain yours.