For owners of physical media
The commercial operating system for physical media
Turn your physical
audience into a
media business.
Keep it yours.
Foro turns physical inventory into media you can package, price and sell your way. Direct, negotiated or programmatic, with the owner controlling the terms.
- 01Place
The physical environment.
- 02Audience
People actually there.
- 03Surfaces
Screens, posters and other saleable inventory.
- 04Relationships
Suppliers, tenants, brands, advertisers and commercial partners.
The ingredients of a media business are often already there. Foro makes them commercially operable.
The machinery / 02
From physical estate
to media operation.
The commercial layer between an audience and media delivered onto physical inventory.
- 01Inventory
The screens, groups of screens, static surfaces and other assets that can be sold.
- 02Products
Places, dates, dayparts, audiences and availability, packaged for a buyer.
- 03Pricing
Prices, share of voice, CPM where appropriate, and the other commercial rules.
- 04Selling
Direct bookings, self-service and negotiated campaigns.
- 05Fulfilment
Creative, approval, scheduling and delivery, tied to the sale.
- 06Measurement
What ran, and what was delivered.
Ownership / 03
Commercialize the audience.
Keep ownership of the business.
You built the audience and the estate. You often already know the buyers. Don't put anyone in the middle unless they are earning their place. They add value by choice, not by architecture. Foro is designed from the media owner's side of the table. The venue stays the seller. You own the relationship. Own the stack.
- Your inventory
- Your pricing
- Your buyers
- Your relationships
- Your standards
- Your rules
The buy / 04
Sell it the way
the buyer buys.
Some buyers book directly. Some negotiate. Some buy places and dates. Some buy packages or share of voice. Others plan in impressions and CPM.
Different commercial models, without forcing the inventory into one buying mechanism.
Distribution / 05
Direct first.
Programmatic
in its place.
Known customers get the shortest route. Outside demand is there to extend your reach, not to become plumbing that every sale must pass through. Use the advertising ecosystem. Don't build your business underneath it.
Programmatic should find the demand you don't have. Not tax the demand you already do.
Customers, suppliers, tenants and brands you already know. The shortest path.
New buyers you don't already know, on terms you set.
External demand, where it adds reach you don't already have.
LastWho it is for / 06
If you control the place,
Foro can commercialize the media.
Foro works wherever an owner controls physical media inventory and the terms under which it is sold. That includes a business creating a media operation for the first time, and an established operator that already sells.
Retailers, restaurants and others are starting to treat the audience they already have as media. The same system is for an operator who has been selling for years.
- Specialty retail
- Restaurants and QSR
- Shopping centres
- Grocery
- Automotive
- Hospitality
- Property
- Venue networks
One example
A centre can let tenants
buy the media directly.
The relationship already exists. The centre can give a tenant a media allowance, and the tenant can spend it on inventory the centre still controls.
One way a direct relationship becomes a sale. Not the whole market.
- Issue the allowance
The centre chooses what the tenant can spend, and when it renews.
- Let them book
Screens, dates and creative, in one direct flow.
- Keep the keys
Inventory, standards and approval stay with the centre.
The audience is yours.
The media business should be too.
Foro gives you the machinery to package, price, sell and operate physical media while keeping control of the inventory, buyers and terms.
See how Foro worksYou own the relationship. Own the stack.