Foro for clinics
Let approved advertisers book your waiting-room screens. Keep reception out of the process.
Foro gives a practice group a controlled way to sell screen time, collect payment, and report what ran. You decide which advertisers belong in your clinics and approve their messages before patients see them.
Walk through a campaignA central advertising process, with the practice in control of the environment.
Talk to us ↗It has to be worth doing—and appropriate for the practice.
An advertising offer in a clinic has two tests. It needs to produce enough value to justify the effort, and it needs to respect the setting. A stream of unreviewed ads or another administrative job for reception fails both.
Foro puts the commercial work in one place: available screens, prices, bookings, payment, approval, and delivery reporting. A practice group can manage that centrally. The practice decides what is acceptable; a booking is not permission to bypass that decision.
A campaign, from offer to report · Illustrative example
One approved local service. Six practices.
Imagine a practice group considering a four-week campaign from a local mobility-aid retailer. The group first decides that the advertiser and its proposed message are appropriate. That decision comes before any screen time is offered.
- 01
Define a small, controlled offer
The group selects the participating screens and the time available for advertising. Practice information retains its reserved place. A central owner sets the price and introduces the offer to the advertiser.
- 02
Let the advertiser handle the booking
The business selects the available locations and dates, sees the price, and pays through Foro. Reception staff do not take the order, handle the payment, or coordinate a campaign across clinics.
- 03
Review the actual message
Your designated reviewer checks the creative before it plays. Accepting a business as an advertiser is not a substitute for reviewing what its ad says. Any required clinical, legal, or professional review remains your responsibility.
- 04
End with a delivery record
Foro reports what played, where, and when. The advertiser can see the delivery record, and the practice group can judge whether the revenue justified the work involved.
A dental group or an association of independent practices can consider the same approach, provided participation and screen ownership are agreed. The advertising rules must fit the practices involved.
Patient trust is the condition of the offer.
You control advertiser categories and creative approval. Reserve time for practice information and exclude messages that do not belong in the environment. Commercial value is not a reason to accept an unsuitable ad.
Foro is the booking and delivery system. It does not certify an ad's clinical claims or replace the review required in your market. We would not build a revenue proposal on an assumption that pharmaceutical or treatment advertising is permitted.
Who finds the advertisers?
A central practice contact, association office, or appointed media partner needs to develop the advertiser relationships. Foro makes the agreed offer bookable and manages the transaction; it does not supply a guaranteed queue of suitable local buyers.
Begin with advertisers you can assess individually. Outside advertisers buying programmatically are optional, after direct business and at your floor price. There is no need to enable that route to run a controlled direct offer.
Pooling locations does not settle the ownership questions.
An association may make a more useful offer to an advertiser than one practice alone. But member permission, screen control, commercial responsibility, and the way revenue is shared all need agreement first.
Do not assume automated payouts to member practices. We need to work through that arrangement with you before proposing an association-wide launch.
Start with the economics, not a promise about waiting time.
A long wait does not guarantee attention, advertiser demand, or revenue. Assess the screen placement, the advertisers you could realistically approach, and the time someone must spend reviewing campaigns.
Foro's report establishes advertising delivery, not patient attention or referrals. A small trial can show whether the arrangement is useful without committing every waiting room.
Getting set up
Start with what you have.
Already have screens and a content management system? We will work through how Foro connects to your setup. Starting from scratch? We can help you put the pieces together.
Screens, systems, and installationYour content system
Keep a suitable existing CMS, or get help choosing one. We confirm compatibility, scheduling, and delivery reporting before launch.
Screens and installation
LiteMax supplies commercial displays. USSI provides installation, warranty, and operations. Intel is also a technology partner.
What it costs
Foro does not cost the screen owner a penny. Foro is paid by a fee on what advertisers spend. Screens, installation, and any CMS or operating services are separate costs to establish for your setup.
Make the first campaign concrete
Talk to us.
Tell us about the practices, who controls the screens, and the kinds of advertisers you would consider. We can work through a limited offer, the approval responsibilities, and whether the economics make sense.
info@ryarc.com