Foro for specialty retail
Sell campaigns across your stores. Without running each one by hand.
Foro turns your screens into an offer suppliers can book and pay for directly. You set the price, choose what can run, and keep room for your own promotions. Booking, payment, and delivery reporting come together—without passing the work to store staff.
Walk through a campaignA supplier relationship can become a media booking, without a new process for every sale.
Talk to us ↗The hard part is making it a business you can run.
The supplier interest may already be there. What holds things up is everything that follows: deciding what to sell, agreeing a price, collecting the ad, getting it onto the right screens, and proving that you delivered.
Foro connects those steps. Your buying team can introduce a defined screen campaign as part of a supplier conversation. The brand can choose stores and dates, see the price, and book. Marketing keeps approval. The campaign has a delivery record when it finishes.
A campaign, from offer to report · Illustrative example
One launch. Twelve stores. No twelve-store email chain.
Imagine a pet retailer planning a new food range with a supplier. The range is stocked in 12 stores. Your buyer offers a four-week screen campaign in those stores, with the retailer's own promotions retaining their reserved time.
- 01
Give the buyer something concrete to offer
The proposal names the stores, dates, available screen time, and price. Your buying team keeps the supplier relationship. Marketing defines the screen offer with them, rather than approaching the same supplier with a competing request.
- 02
Let the supplier complete the booking
The supplier chooses the participating stores and dates in Foro, sees the price before committing, and pays through the booking process. Your team can also create campaigns for existing advertisers when that suits the relationship.
- 03
Approve once, then deliver centrally
The supplier submits its ad for your approval. The approved campaign runs on the booked screens and schedule. Store colleagues are not asked to collect artwork, take payment, or remember when the campaign should stop.
- 04
Go back to the supplier with evidence
At the end, Foro reports what played, where, and when. You can account for the campaign and discuss another booking on that basis. Whether it sold more product is a separate question for your sales analysis.
The same process can support a footwear launch, a paint supplier's seasonal campaign, or an automotive brand across service locations. The offer changes with the business; the booking and delivery work does not have to be reinvented.
Who gets the supplier to say yes?
Your team—or a sales partner you appoint—still makes the offer and develops the relationship. Foro gives interested brands a way to buy and removes much of the administration that follows. Self-service booking is not a promise that advertisers will arrive by themselves.
Start with the suppliers already discussing launches and promotions with your buyers. A named campaign with a clear price and delivery record gives that conversation substance.
More revenue, or the same budget moved around?
Both are possible. A supplier may have a separate advertising budget, or may want to use existing co-op funding. Foro does not decide which pot the money comes from.
Agree with your buying team what counts as a worthwhile result: additional supplier spend, a better-supported launch, or a more accountable use of existing funds. Do not count a transfer from another valuable activity as automatic growth.
Your store must still feel like your store.
You decide advertiser categories, prices, and how much time remains for your own brand and promotions. Creative needs your approval before it plays. Any exclusivity you offer a supplier should be defined before the booking is sold.
For campaigns where it is useful, an approved creative can change with hot, cold, rain, or snow at supported locations. The booked screen time stays the same; only the ad changes. It is an option for a relevant message, not a prerequisite for making the business work.
You can broaden demand without giving up the direct business.
A local media partner can bring buyers beyond your supplier list. You can also enable outside advertisers buying programmatically for remaining availability, at a floor price you set. Direct bookings come first; outside demand is optional.
Foro reports delivery, not product sales. Start with a manageable group of stores, keep track of your team's time as well as revenue, and use your own sales data if sales impact is part of the test. There is no need to commit the whole chain to find out whether the offer works.
Getting set up
Start with what you have.
Already have screens and a content management system? We will work through how Foro connects to your setup. Starting from scratch? We can help you put the pieces together.
Screens, systems, and installationYour content system
Keep a suitable existing CMS, or get help choosing one. We confirm compatibility, scheduling, and delivery reporting before launch.
Screens and installation
LiteMax supplies commercial displays. USSI provides installation, warranty, and operations. Intel is also a technology partner.
What it costs
Foro does not cost the screen owner a penny. Foro is paid by a fee on what advertisers spend. Screens, installation, and any CMS or operating services are separate costs to establish for your setup.
Make the first campaign concrete
Talk to us.
Tell us about your stores, your screens, and one supplier you would approach first. We will work through what you could sell, who would do what, and how to run a first campaign.
info@ryarc.com