Foro for grocery
Make in-store media part of the supplier deal. Without making every campaign a project.
Foro gives regional and independent grocers a way to sell supplier campaigns across their stores, collect payment, approve the ads, and report delivery. Your trading team owns the relationship. Store teams can stay focused on the store.
Walk through a campaignOne supplier campaign. Selected stores. A booking you can deliver and account for.
Talk to us ↗The offer can be specific. The work can stay central.
A supplier launch already brings conversations about distribution, displays, promotions, and funding. Adding screens should give your buyer a defined offer to put on the table—not leave someone chasing files and contacting every store.
In Foro, that offer has a footprint, a schedule, a price, and an approval process. A supplier can book directly, or your team can create the campaign for an existing advertiser. The commercial agreement becomes something the screen network can deliver.
A campaign, from offer to report · Illustrative example
A product launch in the stores that carry it.
Imagine a cereal supplier introducing a new range in 18 of your stores. The buyer agrees a four-week screen campaign alongside the launch. Stores outside the distribution list are not part of the offer.
- 01
Make the screen campaign a defined offer
Your trading and marketing teams agree the participating stores, campaign dates, and available screen time. The supplier knows what it is buying, separately from shelf placement or a price promotion.
- 02
Turn agreement into a booking
The supplier chooses the agreed stores and dates in Foro and sees the price before committing. Booking and payment go through the same process, rather than becoming a separate task for each store.
- 03
Keep the message right for the store
Your team approves the supplier's creative before it plays. Screen time reserved for your own offers remains yours. The campaign runs against the booked schedule; store colleagues do not take ad orders or schedule the campaign.
- 04
Finish with something the supplier can use
The delivery report shows which ads played, where, and when. Your buyer has evidence to take into the next supplier discussion, and finance can distinguish the media revenue from the rest of the trading agreement.
A seasonal drinks campaign or a household-products launch follows the same process. The useful detail is which stores carry the range and when the supplier needs support—not simply how many screens you own.
Is this new money, or another claim on trade funding?
That depends on the supplier and the negotiation. Foro cannot turn an existing budget into additional money by renaming it. What it gives you is a separately priced, bookable media offer with a delivery record.
Your trading team can decide whether to seek a separate media budget or include it in a wider agreement. Keep that distinction visible when judging the result: screen revenue alone does not prove the total supplier contribution increased.
Your promotions still have a place.
You decide how much screen time is available to advertisers and how much stays with your own promotions. You also control advertiser categories and creative approval. If a supplier wants exclusivity, agree the scope before selling the campaign; do not leave that promise buried in a buyer's email.
A local media partner can sell additional availability. Outside advertisers buying programmatically are optional, come after direct business, and must meet your floor price. You do not have to open your stores to outside demand to use Foro.
Delivery evidence, without pretending it is sales attribution.
Foro reports advertising delivery. It does not connect the campaign to your checkout or loyalty data, and a recorded play is not a recorded sale.
If sales lift is the test, your team will need its own sales analysis. Comparable stores, stock availability, pricing, and other promotions all matter. Decide how you will evaluate the trial before it starts.
You do not need a large retail media operation to begin.
This is for grocers who need a workable way to sell and operate in-store screen campaigns. It is not a replacement for an enterprise retail media platform built around loyalty audiences and closed-loop sales measurement.
A small group of suitable stores and a supplier willing to run a campaign can be a better starting point than a chain-wide rollout. Assign a central owner for the offer and approvals; the stores do not need to become advertising sales offices.
Getting set up
Start with what you have.
Already have screens and a content management system? We will work through how Foro connects to your setup. Starting from scratch? We can help you put the pieces together.
Screens, systems, and installationYour content system
Keep a suitable existing CMS, or get help choosing one. We confirm compatibility, scheduling, and delivery reporting before launch.
Screens and installation
LiteMax supplies commercial displays. USSI provides installation, warranty, and operations. Intel is also a technology partner.
What it costs
Foro does not cost the screen owner a penny. Foro is paid by a fee on what advertisers spend. Screens, installation, and any CMS or operating services are separate costs to establish for your setup.
Make the first campaign concrete
Talk to us.
Bring a supplier launch, a group of stores that carries the product, and the screens you have in mind. We will work through the offer, the responsibilities, and what would make a first campaign worth repeating.
info@ryarc.com